How to Spot the Right Digital Strategist (And Avoid Costly Mistakes)
In a world full of so-called "experts" promising miracle results and charging sky-high fees, it’s easy to feel overwhelmed. As a coach, consultant, or service-based business owner, you’re probably tired of hearing big promises that deliver little impact.
We’ve seen it all.
With over 19 years of experience helping multinationals, coaches, experts, and service-based businesses grow, I’ve learned what works and what doesn’t. Today, I want to share key insights to help you make smarter decisions when hiring a digital strategist.
To make it real, I’ll walk you through a story of a recent client who tripled his revenue with our proven system. You’ll see how the right approach can create powerful, measurable change in your business.
My Problem to attract clients: "I’ve Tried Everything, and Nothing’s Working!"
A consultant reached out to us feeling exhausted and frustrated. For two years, he’d poured money and time into different digital marketing strategies but saw little return.
When we looked deeper, it was clear that his previous provider—the "expert" he’d trusted—hadn’t even set up analytics to track results.
Tip 💡: If your digital marketing isn’t measurable, you’re flying blind. Make sure your strategist sets up tools to track performance from day one.
No data means no way to tell what’s working. If your current provider isn’t talking about analytics, that’s a big red flag.
The Strategy: From Confusion to Clarity (and Profit!)
Once we identified the gaps, we set a new course. Here’s how we approached it step-by-step:
Understand the Market: We took time to analyse his market, competitors, and client journey. You can't build an effective marketing strategy without understanding where you’re playing and who you’re playing with.
Fix the Sales Process: Many coaches and consultants have amazing offers, but their sales process is too complicated. We simplified his process to make it easier for clients to say YES.
Automate the Journey: Automation isn’t about removing the human touch—it’s about creating efficiency. We automated parts of his client journey so he could spend less time "chasing" and more time connecting with ready-to-buy clients.
Here’s a twist: This consultant wasn’t comfortable showing his face on camera (sound familiar?). But that didn’t stop us. We used his story and personal brand to create authentic, humanised marketing that connected with his ideal clients.
Tip 💡: People buy from people, not logos. Share your story, your values, and your unique approach. Your brand’s humanity is your biggest asset.
The Execution: Standing Out Without "Shouting"
We knew this consultant’s market was saturated with similar services, so we had to differentiate. Our approach included:
Personalisation: We created messaging that felt personal to his audience, making them feel seen and heard.
Channel Selection: We identified the best channels for his target audience and focused on those instead of trying to "be everywhere."
Storytelling: We didn’t just highlight services—we told stories about transformation, real results, and client wins.
The combination of personalisation, platform focus, and authentic storytelling made his content stand out. His audience felt understood, and they were ready to take action.
Tip 💡: If your posts aren’t converting, it’s not about creating more content—it’s about creating the right content. The right content tells a story, connects emotionally, and guides your client’s next step.
The Results: From "Unseen" to a Revenue Machine with client attraction
The transformation was clear. Here’s what changed for our client:
Revenue Tripled: His revenue shot up as his brand became more visible and his client journey became clear and compelling.
Google Rankings Improved: Google’s algorithm loves quality content, and our new content strategy boosted his rankings.
Time Saved: By attracting clients who were ready to buy, he spent less time chasing and more time closing deals.
But the biggest win? He gained control. No more guessing, no more hoping. He had a system that worked predictably.
Tip 💡: Before investing in ads, make sure your organic strategy works. You’ll waste less money and get better results.
Want These Results Too?
If you’re tired of chasing clients, posting endlessly on LinkedIn and Instagram, and feeling like you’re shouting into the void—it’s time to shift strategies.
Get access to my FREE 5-day email training: The Frustration-Free Client Attraction Workshop.
You’ll learn how to attract clients without burning out.
Let’s get you back in control of your sales system and growing with clarity and confidence.
Best
Yelida
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